Stegmeyer Augenoptik is an optician which recently changed its owner. Therefore they wanted to go into a different visual direction. I was tasked to design a branding consisting of an (aimated) logo, iconogrphy, colours, fonts, business cards, invoice paper, signs, coupons, labels, bags, glasses boxes and many more. Moreover I also created the new, resposive website.
Challenges and Outcomes
The new oner told me she liked scratched copper and the idea of having a diamond, an eye or glasses in the logo too. I wanted to create a unique look and managed, through the animated logo, to unite all of her wishes. The look and feel of the branding is rich and professional, modern and timeless. Overal, its unique look creates recognition value and runs through every component such as the iconography.
The website, through wide backgrounds and whitespace as well as animated assets, is interesting to look at, transmitting information easily through ists structure and minimalistic approach.
See the whole website at www.stegmeyer-augenoptik.de